Jiyea Hong is a scholar of media, environment, and ethnic politics in contemporary China. Her research investigates how marginalized communities use digital media to navigate and shape transformative social changes, from environmental movements to technological innovation. Her current book project, Echoes of Conservation: Producing Biocultural Diversity and Cultivating Subjectivity in Ethnic China, explores how ethnic minority filmmakers in Southwest China engage with conservation frameworks that connect ecological and cultural preservation. Using archival and ethnographic research, she examines how local media practices express traditional ecological knowledge and negotiate recognition within global conservation discourse. Her second project, Algorithmic Communities: Social Media and Belonging in Ethnic China, analyzes how rural ethnic communities participate in and impact AI-driven, short-form video platforms. In 2025–26, she will teach in the Department of Anthropology and in the Self, Culture, and Society course sequence of the Social Sciences Core.