(PhD, UC Berkeley 2000) Professor of Anthropology and of Social Sciences in the College, writes and teaches on the political anthropology of mass publicity, with special reference to India. His books include Shoveling Smoke: Advertising and Globalization in Contemporary India (Duke, 2003) and Censorium: Cinema and the Open Edge of Mass Publicity (Duke, 2013). He is also the co-editor, with Raminder Kaur, of Censorship in South Asia: Cultural Regulation from Sedition to Seduction (Indiana, 2009). He is currently working on a project tentatively titled 'The Mana of Mass Publicity,' which involves, at a conceptual level, a re-interpretation of classic anthropological material on magical efficacy and charismatic agency with a view to developing a new theory of mass publicity, and, at an empirical level, an ethnography of the Bombay advertising world of the 1960s and 1970s juxtaposed with recent developments in digital media. Please visit https://chicago.academia.edu/WilliamMazzarella for a sampling of Dr Mazzarella’s publications.
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